Organisations broke the web to comply with GDPR.

Cookie banners and privacy notices are thrust in our faces every time we visit a website, often before we know if a particular page contains the information we’re looking for. Most of us are putting up with this crappy experience and accepting it as the new normal.

It doesn’t have to be this way.

The purpose of GDPR

It was also designed to change organisational behaviour to align with the principles of privacy by design:

UK GDPR requires you to put in place appropriate technical and organisational measures to implement the data protection principles effectively and safeguard individual rights. This is ‘data protection by design and by default’

GDPR was meant to be a step in the right direction, but it hasn’t exactly had a positive impact on the web. Instead of changing their behaviour around personal data collection, most organisations have chosen to add an additional layer of legal bureaucracy, resulting in an unpleasant user experience with reams of legal small print.

The current state of the web

56.6% of companies that utilised a cookie banner with opt-in consent did not, in fact, alter the quantity of cookies deployed based upon whether a visitor agreed to the banner or not.

A study by Bryan Cave Leighton Paisner carried out in March 2020 revealed that 56.6% of companies that utilised a cookie banner with opt-in consent did not, in fact, alter the quantity of cookies deployed based upon whether a visitor agreed to the banner or not. Pretty astounding when you think about it.

It doesn’t have to be this way

Putting our money where our mouths are

Here’s how we did it:

  • We’ve removed Twitter widgets, we’ve swapped out our embedded Tweets for images so Twitter can’t track you on our website. Twitter abandoned their do not track functionality and were tracking visitors to our website to ‘give you more personalised adverts’. That didn’t sit right with us. https://help.twitter.com/en/safety-and-security/twitter-do-not-track

A lot of organisations could do with applying a greater level of critical thinking when it comes to their approach to software development. An approach that removes code, promotes simplicity and good user experience whilst also reducing costs. It’s a win-win and something you’ll find in abundance if you choose to work with us.

We live in hope that telling this story will inspire others to make the same privacy positive changes to their websites and to rid the world of the plethora of unnecessary, ineffective and poorly thought out solutions.

If you have an idea for an innovative digital product or service, why not partner with a company which thinks differently? Let’s chat together@wemakewaves.digital.

Originally published at https://wemakewaves.digital.

We make digital products that deliver impact for entrepreneurs, startups and forward thinking organisations. Let’s Make Waves! wemakewaves.digital